The Razor

Radar: NHN launches Ijji games portal July 7, 2006

Posted by David Kaye in : Avatars, Business, Games , trackback

Ijji Avatar

Ijji

NHN USA, the US arm of Korean online games company NHN, launched their US portal Ijji today.
Funny name.

The site features a mixture of flash and downloadable games, and the whole thing is pretty slick and shiny looking. The games’ production values are decent as well.

Community features include the obligatory customizable avatar (pictured), character levels, and a currency (gems) that are earned through gameplay. Right now the only thing you can buy with the gems is clothing for your avatar, but I’m sure will likely change.

All the games on the site are currently free, but it seems likely they’ll go with the ‘pay for stuff’ model that’s already commonplace in Korea and has been gaining traction here since, well, 1997 when Matt and my company Iron Realms started doing it.

Big thumbs down for the fake ‘user’ reviews on the front page. If you’re going to post fake reviews guys, try not to make them read so transparently like a PR rep wrote them (”How does your site provide games for free when you have to pay to play games on other sites?”), or at least don’t date them as having been posted ten days before the site went live.

Comments»

1. francis - July 10, 2006

the site just opened for beta. of course there are going to be dummy reviews on the first day. check it out now and you can see what the beta users are starting to say.

2. David Kaye - July 10, 2006

Fair enough - just a side note. As I say, I like the site on the whole.

3. genuine nissan parts - May 9, 2007