Second Life hype bubble finally bursting? August 15, 2006
Posted by David Kaye in : MMO, Marketing , add a commentSteve Rubel has posted an article that comes to the same conclusions I did about the extent of hype surrounding Second Life. Most of the blogosphere still continues to smoke the crack, though.
Why do people buy virtual items? August 11, 2006
Posted by David Kaye in : MMO , 2 commentsWhenever I talk to people about Iron Realms, the hardest thing by far for people to get is why our players are willing to spend so much money on virtual items - property that, after all, doesn’t ‘really’ exist.
In the first of a series of interviews, my business partner Matt Mihaly talks to a player who recently spent about $240 on a virtual cherry pie. For anyone who wants to understand the appeal of virtual items from a consumer perspective, this is essential reading.
Die Hard: The Video August 4, 2006
Posted by David Kaye in : Marketing , 2 comments
This may be the greatest music video ever made.
Question: with Die Hard 4 now in the works, will the studio slap them with a cease and desist, or do the smart thing and embrace this for the fantastic viral marketing gift it actually is?
I would like to think that in this post Snakes on a Plane world, studio marketers will at least have the sense to sit back and let their audience do the work for them when fantastic stuff like this comes around.
