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Why do people buy virtual items? August 11, 2006

Posted by David Kaye in : MMO , trackback

Whenever I talk to people about Iron Realms, the hardest thing by far for people to get is why our players are willing to spend so much money on virtual items - property that, after all, doesn’t ‘really’ exist.

In the first of a series of interviews, my business partner Matt Mihaly talks to a player who recently spent about $240 on a virtual cherry pie. For anyone who wants to understand the appeal of virtual items from a consumer perspective, this is essential reading.

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