The Five Stages of Pinkberry November 19, 2006
Posted by David Kaye in : Pinkberry , trackback
If you live in Los Angeles, odds are you have either tried or will soon be exposed to Pinkberry, the frozen yoghurt phenomenon that has been sweeping through the city in a blissful non-fat blizzard for the past year or so. People quite like it.
For the edification of the uninitiated, I present a humble warning: the Five Stages of Pinkberry. Mark them well.
Stage One: Anger
“Five bucks for frozen yoghurt? That’s bullshit. I’m not doing that.”
In my case, these strenuous but reasonable objections were overcome by a simple rationalization: it’s an experiment, and it is my duty to experience this frozen yoghurt in order to continue to function as a fully paid-up member of society.
Stage Two: Denial
“So that was it? I don’t see what all the fuss is about.”
This phase typically lasts about a week. I assume this is the amount of time it takes for the Pinkberry tapeworm to incubate. (Disclaimer: The evil overlords at Pinkberry do not, to my knowledge, embed tapeworms in their froyo. I suspect the secret ingredient is simple garden-variety crack.)
Stage Three: Bargaining
“If I skip lunch and go to Pinkberry instead, I can get a medium combo!”
This stage can also manifest itself as direct bargaining with the Pinkberry servers (Pinkberristas?) for additional toppings, the generosity of whose distribution remains one of the most stressfully inconsistent aspects of the Pinkberry experience.
Stage Four: Depression
“I’m a pathetic, weak-willed addict, and I am destined to spend the rest of my life in thrall to my froyo urges. Could I get some more blackberries on that?”
Stage Five: Acceptance
See above article.
Comments»
[…] Nice post from Seth, which struck a chord after my recent paean to Pinkberry: great brands are stories, and stories form around them. It’s happening for that little frozen yoghurt vendor right now. […]
u folks are pathetic..nothing to do but spend 5 bucks on a pinkberry or starbucks ……..forgive me but you are all so caught up in the commercialization of food products and not the persuit of real healthy living. You need a life, support stores that sell real health and forget the rest. Just like global warming you are doomed with your shopping malls and apathy..All u people make me sick..you’re like spoiled trust fund babies with nothing to do.
why is lary so bitter? it’s just yogurt…:(
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