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Breaking: Porn No Longer Popular February 23, 2007

Posted by David Kaye in : Adult, Stats , trackback

no_porn.gifNetimperative reports that in January 2007, search engines accounted for 13.3% of all UK internet visits, while adult traffic comprised a mere 11.5%.

Heather Hopkins, Vice President of Research for Hitwise UK: “Search engines overtook adult websites in October and the lead has been growing ever since. This marks an important point in the maturity of the internet, with mainstream consumer activities overtaking the early attractions of the internet. It indicates that search engines have become the point of entry for the web, used to navigate to specific websites and to search for products and information.”

Whoa. Search engines have become the point of entry for the web and are being used to search for products and information. These and other simiarly banal revelations are available in the full article here.

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