Ad Supported HBO Broadband Service In The Works? April 28, 2007
Posted by David Kaye in : Business, Advertising, HBO, Broadband , 21 comments
Judging from a number of job postings that have surfaced recently, HBO is stepping up its broadband plans. The company is hiring for several positions related to a new ad supported broadband service:
HBO’s Digital Initiatives Group was recently formed to centralize the development and implementation of new digital media businesses and distribution opportunities that take advantage of the increasingly multi-platform consumption of digital media. As part of this mission, a key focus of the group’s activities will be to develop a business ecosystem to create and deliver advertising-supported broadband channels for HBO utilizing the network’s award-winning programming as well as newly created content.
Digital Initiatives is initiating a search for a Director, Advertising-Supported Broadband Business Strategy to manage the strategy development activities around the simultaneous evaluation and launch of multiple HBO broadband channels. This individual will serve a central role in the creation of the strategic and financial rationale and frameworks for developing new advertising-supported broadband businesses, as well as assist in the operationalization of these enterprises.
So far, HBO has taken only baby steps in putting its content online. There are still no HBO shows available at the iTunes music store (or legally anywhere else on the internet), but last month the company did make documentary series ‘The Addiction Project’ available for free online - a first for the network. Looks like there is much more to come.
