Runescape is the 7th stickiest brand on the web June 30, 2006
Posted by David Kaye in : Business, Games, MMO, Product Marketing , 34 commentsBrowser-based MMO Runescape is the 7th stickiest brand on the web, according to Nielsen Netratings’ Megapanel. Stats like this always make me a little wary - they often say as much about the methodology as they do about the data - but it’s pretty interesting nonetheless.
It’s curious how, despite its size and the extent of its commercial success, Runescape remains a largely under the radar phenomenon. You can learn a lot from looking at the disparities between media hype and hard data, and the great thing about the Web in 2006 is that there are a ton of tools that make doing so easy and fun.
